HOW A NEW CERAMIC COATING SHOP GENERATED $14,538 IN TRACKED REVENUE WITH GOOGLE ADS
$6,400 Ad Spend → 70 Leads → 12 Paying Customers → $14,538 Tracked Revenue
This is one of the landing pages we built for Miyagi Motorworks
The Client & Challenge
A new ceramic coating shop trying to break into a competitive market.
Miyagi Motorworks was a relatively new ceramic coating business in Largo, FL, and was trying to break into the competitive local market for high-ticket ceramic coating jobs while competing against established shops that had already dominated the local market for years.
After an underperforming ad campaign began burning money without producing any return, we rebuilt the customer-acquisition system from the ground up.
Their goal?
Become the #1 ceramic coating shop locally.
Bring in consistent, qualified jobs instead of price shoppers.
Compete with established businesses that had been #1 in the market for years.
Advertising spend was being wasted on low-quality and irrelevant traffic.
The campaign lacked a clearly defined target customer.
Messaging, creatives, and ad copy were AI-generated and generic.
There was no strong offer helping the business stand out from competitors.
Search intent wasn't being controlled properly.
The campaign wasn't being optimized aggressively enough.
The main problems:
Our Solution
A Google Ads system designed to attract high-intent ceramic coating customers.
Instead of simply generating more clicks or inquiries, our goal was to attract people who were actively looking for a ceramic coating shop and were closer to making a buying decision.
Here’s what we did:
Custom Keyword Strategy:
We focused the campaign around high-intent searches from people actively looking for ceramic coating services. Instead of spending money on people simply researching questions like:
“What is ceramic coating?” we prioritized searches showing stronger buying intent — people looking for installers, comparing options, researching pricing, and preparing to book. The goal was simple: put Miyagi in front of people already looking to take the next step.
Targeted Ad Copy:
We built messaging around the customers Miyagi actually wanted.
That included owners of Mercedes, BMWs, Corvettes, sports cars, exotic vehicles, and other customers more likely to value premium vehicle protection.
Rather than relying on generic:
“We offer ceramic coating.”
the ads focused on the things premium customers actually care about:
Vehicle protection
Appearance
Quality
Trust
Long-term value
Professional workmanship
Stronger Landing Pages
We created dedicated landing pages designed specifically around ceramic coating.
Instead of sending traffic to a generic website and hoping visitors figured out what to do next, the landing pages connected the customer’s search directly to the service, offer, benefits, proof, and next step.
Daily Campaign Optimization
The campaign wasn’t launched and forgotten.
We continuously reviewed:
Search terms
Negative keywords
Wasted traffic
Geographic performance
Keyword performance
Ads Offers
Landing pages
Lead quality
This allowed us to progressively move more of the advertising budget toward what was actually producing opportunities.
Promotions & Offers
We also developed stronger offers to make Miyagi more competitive in the local market.
The goal wasn’t to become the cheapest ceramic coating shop.
The goal was to make the business one of the strongest perceived-value options available by combining:
Quality
Strong offers
Trust
Positioning
Messaging
Costumer Experience
Premium Presentation
The Results
The numbers speak for themselves.
💰 $6,400 ad spend
70 leads generated
12 tracked paying customers
$14,538 in tracked revenue
📈 2.27x ROAS - 118.75% return relative to ad spend
Approximately $533 in advertising spend per acquired customer
Approximately $1,212 in tracked revenue per paying customer
And this happened while working with a relatively new business competing against shops that had already been established in the area for years.
The campaign helped Miyagi create a repeatable source of ceramic coating opportunities instead of depending primarily on referrals and word of mouth.
WHY THIS MATTERS
They were a new business. Their competitors weren’t.
When we started, Miyagi had limited historical advertising data, limited brand recognition, and no proven customer-acquisition system.
That meant part of the initial advertising period had to be used to discover:
Which keywords produced qualified leads
Which locations performed best
Which ads attracted customers
Which offers generated interest
Which landing pages converted
Which traffic wasted advertising dollars
Even while gathering that information, the campaign generated:
$14,538 in tracked revenue from $6,400 in advertising spend.
And now we have something we didn’t have when we started:
Data.
We know significantly more about what works and what doesn’t.
That allows us to eliminate more waste, concentrate advertising spend on proven opportunities, and continue improving the system.
The Takeaway
You don’t have to be the biggest or oldest ceramic coating company in your market to compete.
Miyagi Motorworks entered a market containing businesses that had been operating locally for decades.
But with the right combination of:
Targeting.
Search intent.
Positioning.
Offers.
Landing pages.
Daily optimization.
And follow-up.
a newer company can still compete for valuable customers. That’s exactly what this campaign began proving.
COULD A SIMILAR SYSTEM WORK FOR YOUR CERAMIC COATING BUSINESS?
If you’re currently running ads that are burning money, struggling to generate consistent ceramic coating opportunities, or simply want to see where your current customer-acquisition system could be improved, I’ll personally take a look.
I’ll show you what we’re doing, where I see opportunities in your market, and whether a similar system makes sense for your business.
Request Your Free Marketing Analysis