Our work speaks for itself.
Project Type: Ads Creative, Video Ads & B2B Marketing Assets
Location: Lutz, FL
Meta Ad Creatives
Purpose: We created scroll-stopping ad creatives designed to attract homeowners actively considering a roof replacement. The focus was on showcasing premium workmanship, strong guarantees, and a clear financial incentive — all while building trust fast through professional visuals and straightforward messaging.
Key Features:
✔ Long-lasting roof positioning
Emphasized durability and quality to appeal to homeowners making a long-term investment decision.
✔ Clear financial incentive ($500 OFF)
Used a bold, easy-to-understand discount to create immediate interest and action.
✔ Strong trust signals
Highlighted lifetime shingle warranty, 10-year workmanship warranty, and 100% financing to reduce buyer hesitation.
✔ High-quality aerial visuals
Used drone-style roof imagery to instantly communicate professionalism, scale, and completed work.
✔ Local authority & credibility
Displayed business name, phone number, and website clearly to reinforce legitimacy and local presence.
✔ Simple, homeowner-focused messaging
No fluff — direct language that communicates value quickly and clearly for social media users.
🎬 Meta Video Ad Creatives
📱 9:16 Vertical Meta Video Ads (Reels & Stories)
Purpose:
Designed specifically for mobile-first placements such as Instagram Reels, Facebook Stories, and vertical feeds. These videos were built to immediately grab attention, communicate value fast, and highlight the $500 OFF incentive within the first few seconds.
Creative Strategy:
✔ Hook within the first 3 seconds (“Long-Lasting New Roof”)
✔ Bold on-screen text optimized for vertical viewing
✔ Clear $500 OFF visual callout
✔ Warranty & financing benefits layered in
✔ Fast-paced visuals to maintain attention
✔ Mobile-optimized framing for full-screen impact
🟦 1:1 Square Meta Feed Videos
Purpose:
Created for Facebook and Instagram feed placements where homeowners are casually scrolling. These videos focused on clear messaging, high-quality roof visuals, and reinforcing long-term value.
Creative Focus:
✔ Strong headline overlay: “Long-Lasting New Roof”
✔ Visual proof of completed roofing projects
✔ Warranty & financing trust signals
✔ Clean branding (logo, phone number, website)
✔ Simple, direct CTA positioning
Square format ensured maximum real estate in feed while keeping the message clean and professional.
🔁 Retargeting Meta Video Ads
Purpose:
Built specifically to re-engage homeowners who had previously interacted with ads or visited the website. These creatives reinforced trust, value, and urgency to push warm audiences toward action.
Retargeting Strategy:
✔ Reinforced $500 OFF incentive
✔ Repeated warranty & financing benefits
✔ Focused on trust and credibility
✔ Stronger CTA positioning for conversion
✔ Designed to nurture warm traffic into booked consultations
Retargeting videos were structured to reduce hesitation and remind interested homeowners why New Roofs Group is the trusted choice.
