Full Website Redesign & Conversion Optimization

Project Overview:

CQ Coatings needed a complete website transformation — not just a visual refresh, but a stronger structure, clearer messaging, and better conversion flow.

The goal was to modernize the layout, rewrite the messaging for clarity and authority, improve mobile responsiveness, and turn the site into a stronger lead-generating asset.

🔧 What Was Done

✔ Full structural redesign
✔ Complete copy rewrite
✔ Mobile optimization
✔ Improved CTA placement & contact forms
✔ Visual layout enhancements

🎯 Strategic Focus

The new website was built to:

• Clearly communicate services
• Position the company as a trusted expert
• Guide visitors toward requesting a quote
• Improve overall user experience and professionalism

The result is a cleaner, more modern website that better reflects the quality of CQ Coatings’ services while making it easier for visitors to convert.